In this time of modern technologies, you need to constantly upgrade your knowledge in order to be properly informed about new things. Daily, you can read and hear about something new, especially when it comes to internet, online marketing, etc like the new wp traffic tagger. You probably have already heard about affiliate marketing several times, but as many people you may not be so sure what this type of marketing actually is.
Affiliate marketing is a type of marketing in which two parties cooperate. The first party is the one that created the partnership program, and it is an advertiser or merchant. The other party is the one that promotes that program. This is also called the publisher or agent. These two parties are crucial when it comes to affiliate marketing. The advertiser is also known as the merchant. That is usually a website or a company which sells certain service or product, receive the payments from clients and fulfills orders. From the perspective of advertisers, affiliate program is a special way that helps you to reach to your potential clients without the need to invest in a classic marketing. The other party is the publisher that promotes certain service or specific product. The publisher will bear all costs of the marketing in return for a percentage of the profits every time that that potential customer is led to the advertiser, and if that customer is interested in a service or the product.
In order to be paid by the advertiser, all the actions that should lead the potential client to do are indicated in advance. Not every action will be paid the same, and not every action is evaluated the same. The minimum value have the action that will lead the client to leave their zip code or email address and if the client does such a thing, he or she can get something in exchange for that action. For example, if the client leaves the zip code or email, he or she will have the chance to win new model of certain smart phone. Complete other situation will be if the potential client leaves the phone number, or if the potential client is led to fill some long form, test certain product or buy the same. Those kinds of actions are more valued than leaving the email address or zip code. A publisher can lead the client to leave the mail address or the zip code through various actions or campaigns. These campaigns are manifested in the form of advertising different services or products via their own blog or website, advertising via social networks and special platforms such as Facebook, Twitter or Instagram, through banners on different web sites, etc.